Autoresponder email marketing (and Why You Need Them)

Autoresponder email marketing can be used by email marketers to send promotional and informational messages, autoresponder emails are automated and triggered when a prospect performs a specific action such as making a purchase or visiting a specific page of your online platform.

Autoresponders should be strategically placed on your email marketing funnel based on the behaviors and interests of your target audiences. This is because sending the wrong type of autoresponder can cause a prospect to unsubscribe from your email list.

Autoresponders are used to build a relationship with your prospects in your email marketing plan and work very well when used with email marketing list segments, depending on the level of your relationship with your prospects determines the type of email responder to send your subscriber list.

For example, you can send an autoresponder to welcome a prospect after subscribing to your email list when they are just on top of your email marketing funnel, you can also send an informational autoresponder when a prospect is on your middle email marketing funnel and regularly visiting your site, you can also send an autoresponder when your prospect is on the conversion funnel and has made a purchase, by sending related products on an automatically triggered email.

Business auto-response email example.

Autoresponder email marketing

Business auto-response emails are triggered by the different actions your prospects can perform when in your overall email marketing funnel, this action can be leveraged to build a lasting relationship between your business and your prospects.

Various email marketing tools have features that allow businesses to segment their emailing list according to their levels in your email marketing funnel, they also allow you to set trigger words and trigger actions to send an automated email, allowing you to automate your email marketing strategy.

Business auto-response email examples that include autoresponder offers are explained below:

Related Products or services.

You can use business autoresponse when cross-selling products in the same category as the ones the customer has already purchased. The auto-response email is sent immediately after the customer has checked out and based on the category of the products you can upsell related products. For example, when a customer purchase tires for their car, you can upsell tubes for the tyes or tire-changing tools using an autoresponder.

Upsell Products or services.

You can also upsell productsOpens in a new tab. or services using autoresponders, for example after a customer has purchased a basic version of your product such as a lite version of a software, you can immediately send an autoresponder offering a deal for a monthly or yearly subscription or a full upgrade of the product hyping the benefits of the full versions or long term payment.

Referral Bonuses.

You can use an autoresponder to further your marketing reach by requesting customers to refer your business to their families and friends by sharing a promotional page, this should be done after a customer has already purchased products or services from you and are more likely to promote your products.

Time-sensitive discounts.

You can also use autoresponders on time-sensitive discounts, for example; if a customer visits your online platform and adds a product to their cart but leave without making a purchase, you can follow up with an autoresponder that offers a special discount that is time sensitive, motivating the customer to complete the purchase, this creates a sense of urgency and motivates the prospect to complete the purchase before the times expires.

Autoresponder email marketing

Special media sharing requests with discounts.

You can also use autoresponders with social media sharing buttons so that you can request your customers to share informational or promotional posts to their social media followers after they have made a purchase. You can include discounts if people share your promotional pages.

Loyalty rewards.

You can use autoresponders to rewards your customers with loyalty bonuses, this can be triggered after a customer has made their second or third purchase and is a repeat customer, this can encourage your loyal customers to always consider your business when they want to make a purchase of products you have in your inventories, and strengthen the relationship between your business and your customers.

Review requests.

You can also send an autoresponder requesting a customer to leave a review for the products they have just purchased. After a customer has made a purchase they are confident in your business and products and asking fr a review where they can give testimonials on your products and services and can work wonders.

Data requests.

You can also request information from your email marketing list that can help you build a relationship with them. For example, you can ask them what they love about your products, what type of content they would like from you, and what challenges they are facing when using your products or services. This can help you understand your target customer’s interests and behaviors for a more targeted email marketing strategy.

Survey requests.

Surveys can be used to analyze your email marketing performance, you can include a link in your email marketing message that directs your prospects to your survey, the survey can include questions relating to your products and services, customer care support, and their experience using your platforms. You can use this data to improve your email marketing strategy and also your business day-to-day activities.

Related Contents.

Autoresponders are also useful when you want to pitch related products r services, for example, if a prospects requests an ebook or a manual, you can follow up with an autoresponder that suggests other related contents based on the type of request the prospect has triggered.

How-to Content.

After a customer has purchased a product from you, you can send a how-to guide on how to use the products, the message should include the product’s manual, tips, and tricks of using the products, and how to use the products effectively. This helps the customer get more value from your products and strengthens the relationship between your business and the customer by offering after-sale services.

Why do I need an autoresponder email marketing?

Autoresponder email marketing

Autoresponders are very useful email marketing strategies that can strengthen the relationship between you and your customers. The following are different ways autoresponders can help your business attain its objectives and goals, and why you should use autoresponders in your email marketing strategy.

Customer service follow-up.

After a customer has contacted your business for customer care service, they might have experienced a bad experience with your products or services, sending a follow-up email marketing message to the client build further trust and shows that you care about their user experiences of your products.

The customer care service follow-up message can include requests to rate their customer care experiences and an option of contacting them in case they encounter any other problem and ensuring them of offering support.


You can also use autoresponders to confirm actions between your business and your customers, actions such as purchase, subscriptions, and appointments are good placement points of autoresponders.

The message can be formal depending on the brand personality, thanking the customers for the actions, you can also use autoresponders to send informational content relating to their actions.

Sales follow-up.

You can also use autoresponders to push through prospects in your marketing funnel by sending email marketing lead magnets such as free trials, demonstration videos, and appointments. Sales follow-up autoresponders are useful when you offer free trials on your products and services and are automatically triggered if the trial period ends and the prospect is yet to make a purchase, the autoresponder includes a call to action and your business contacts to help through the sales process in case they need help.

Opt-in form submission.

You can send an autoresponder after a prospect has filled in the opt-in form thanking them for their actions and assuring them they have done the right things and a possible promise of what to expect. You can also include links to some of your popular posts that are in the first stage of your email marketing funnel.

Thank you messages.

You can use thank you emails as autoresponders, these are automatic messages sent to a client after they have triggered an action such as a product purchase in your sales conversion funnel, they can include an additional call to action through cross-selling or upselling related products, you can also include an option for the customer to leave a review of the products they have purchased.

Welcome messages.

Welcome messages are sent to people who are not on your emailing list, it’s important to make sure you understand email marketing laws when sending welcoming messages to people, not in your email list. You can either get prospects contacts through webinars, seminars, or meetings, you should have permission before sending any welcome messages to prospects as this can lead to legal issues. Its important to only send emails to people who are aware they have given you their contacts.

Contact form submissions.

Autoresponders are also used to respond to a contact form submission, the autoresponder should include details about how soon they can expect you to respond, and you can send related informational posts triggered by keywords the customer has filled in the submission form. This can help the client address the issue before you can be able to respond to their query.

The goal of contact submission autoresponder is to assure them that you have received their request and you will get back to them as soon as possible, this gives the customer peace of mind as they wait for your response.

James Ndungu

James is a one-on-one business consultant who helps CEOs, executives, and solopreneurs build their personal and professional branding.

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