Business Plan Executive Summary: Pro-Level


We are going to examine how a well-written pro-level business plan executive summary should be outlined. An executive summary needs to be only one or two pages, whereas the full business plan can be as long as you want it to be.

A strong business plan is the cornerstone of any successful small business. A well-researched plan for your company will help guide you to success, outlining future goals and how you are going to achieve them.”

“An executive summary needs to be a high-level overview that stakeholders can quickly read so they know whether it is worth their time and attention” (Ricketts). And this should contain these three items: the problem, the solution, and the future of the business.

  • Problem: The problem is that you are not meeting the needs of your customers.
  • The Solution: You are creating a product or service that your customers want so you are meeting the needs of your customers.
  • Future of the Business: You have the potential to create a sustainable business that can continue for many years.

Business Plan Executive Summary Outline

Professional Tip: When writing your business plan executive summary, always write your brief summaries where appropriate trying to show the problem and the solution your business is offering:

For example: When writing the market section of the executive summary, you should write something like this:

“Our bakery store is planning to sell the best affordable flour-based food baked in an oven such as bread, cookies, cakes, pastries, and pies. After carefully looking at our target market, there exists a lot of demand for our products, with the general market demand in the US rising at 1.0%Opens in a new tab. yearly in nominal terms through 2025 to reach a value of almost USD 436.91Opens in a new tab. billion by 2026 – We plan to fill in the Gaps”

*Always reference your work where appropriate for topic expansion by investors if need be.

Brief description of your business

“The executive summary is the most crucial, most powerful part of a business plan. It’s your chance to introduce your business, make a good impression, and get the reader to want to read the rest of your plan. A well-written justification example follows a specific structure. The most common structure of a justification example is “Statement of the Problem” followed by “Statement of the Solution” and “Statement of the Effect.”

A business plan should be written in an easy way to read and understand. It shouldn’t be too long, but it should be understandable and concise. It should be very detailed to have a clear idea of what you are about to do. You should be able to define what you will do in the future. It would be best if you also had a clear idea of who you will target and what you will do to reach your target.

When starting to write a business plan executive summary, the business plan writer should start with a brief description of their business.

The business description aims to explain what the business does and explain how the business is unique to others in the same industry. It also shows the different ways the business operates and how the business is located. Finally, it includes the number of employees that are going to be employed.

Business Plan Executive Summary

A business description needs to include a bit about the vision of a company and will need to include general information such as the business’s products, and details such as the business mission statement. A business needs to be realistic in its presentation—the business description must represent the reality of a business, rather than what a company wants it to look like.

Mission and Values

“A mission statement should be the basic foundation of a company’s vision and should include key values that are held by the company.

A mission statement should be able to be easily understood by your business plan readers. The mission statement should be short and sweet. The mission statement should include the company’s vision, what the company is trying to accomplish, and the reason why the company exists.

A mission statement is designed to guide your business team in their daily activities and ensure that they stay on the right course. The mission statement should be easy to understand and easy to remember.

The name and location of the business.

In this section of your business plan executive summary, you can include the business name which is the name that will be used to identify your business, a short description of what your business does, and a logo. The name and logo are used to establish a brand for your business.

You should also include the business structure, this means you should state whether your business is a sole proprietorship, partnership, limited liability company, or corporation.

Tips to choose the right business name.

  • A business name should be simple, clear, and memorable.
  • A name is more than just a catchy name. A name should be easy to spell, easy to pronounce, and easy to remember.
  • A name must have a meaning and represent the image of your company.
  • A name should be appropriate for your industry.

Your company’s value proposition

The value proposition is the single most important element of your business plan executive summary. It provides the reader with the reason why the reader should invest in your business.

  • The value proposition should be short and to the point.
  • The value proposition should be able to be easily understood.
  • The value proposition should be unique. A value proposition is the unique selling proposition (USP) of the company.

A value proposition is a brief statement that includes what the business is and what it does. The value proposition should be a clear statement that shows how the business is unique and different from other businesses.

Brief Market Analysis

Business Plan Executive Summary

The market analysis section will help you understand who the target market for your company is. It is an important part of a business plan executive summary because it will help you determine how much of a market there is and how big that market is. The market analysis will include information about the market for your business.

The market analysis is a brief overview of the market, competition, and the economic environment in which you operate. The market analysis should include a current and historical market snapshot for your business and it’s a good idea to highlight the key figures such as market value, growth, and projections.

Sales and Marketing strategy

The sales and marketing strategy section of your business plan executive summary is where you should use the information from the market analysis to decide how you are going to sell your products and services.

The sales and marketing plan can be used to identify the target market, how the target market is going to be reached, and how the company will get its products/services in front of the target market.

Products and Servies

The products and services section will outline the products and services that the company is going to offer. The products and services section will help the reader understand how the company is going to use its products or services to make a profit.

The products and services section should include a cost analysis for the products and services that the company is going to offer.

Competition and Value Proposition

The competition and value proposition sections are used to show the reader how the business is different from other businesses in the industry.

The competition and value proposition sections will include information about other businesses in the same market that the business is competing against. The competition and value proposition sections should include a brief description of how the business is going to be different from other businesses in the same market.

A description of your target customer.

The description of your target customers is crucial to the success of your business plan executive summary. The description of your target customers will include information about your customers and how they will benefit from your products and services.

The description of your target customers should include the following:

  • The type of customer you are targeting.
  • The type of service you are offering.
  • The type of products or services that your customer is going to use.
  • The customer’s main benefit from buying your products or services.

Company’s management team and staff

Business Plan Executive Summary

The management team and staff sections will include a brief description of the company’s management team, and the roles and responsibilities that each member will have.

Company’s current developmental stage.

The company’s current developmental stage section is where you will describe your company’s current developmental stage. This is the stage that the company is in at the beginning of the business plan or an existing business.

The current developmental stage section is designed to help the reader understand what the company is currently doing.

For an existing business; the current developmental stage section should include information such as the company’s history, the company’s products and services, the company strategy, the company employees, the company’s location, and the company goals.

Financial summary

The financial summary section will be used to help your readers understand the financial information of your business.

This section will include a comparison of the current financial information of your business with the financial information of your business in the last three years or five years.

The financial summary will include the following:

  • The current financial standing of your business
  • The forecasted information of your business (In case you want funds, include the forecasted financial projection of your business, you should also include a chart here – as the only section with a chart on the executive summary as this is the key part of an investor-ready executive summary and should capture investors curiosity).

Startup capital is very important. The startup capital comes from different sources like family, friends, and investors. If you don’t have any of these sources, you can opt for bank loans. A startup can be started with low capital. But, it will be difficult to scale from the beginning. So, it is advisable to raise the initial capital in the least amount.

Financial Requirements for Investors and ROI

The financial requirements for investors and the ROI section are the section that includes the financial information that investors are going to require. This section is designed to help investors understand what they should expect when they invest X amount of their money in your business.

Major milestones.

The major milestones section is used to highlight the significant events that the business has gone through or is going to go through in the future.

Implementation plan and roadmap

The implementation plan and road map is a crucial section of your business plan executive summary. The implementation plan and road map will include information that helps the reader understand how the business will be implemented.

The implementation plan and road map will include a strategy for the implementation of the business plan.

The implementation plan and road map can include the following information:

  • A timeline of the implementation of the business plan.
  • A strategy for the implementation of the business plan.
  • A list of the steps involved in the implementation of the business plan.

The most important part of a business plan is the part you can’t see. You have to put in the effort to make it happen. It is the most often overlooked part but is the most important. If you don’t put in the effort, it will never happen. You have to figure out what it will take to make it happen.

What should a business plan executive summary include?

For a business plan to be effective in achieving its goals, the executive summary should be written to make it easy to understand and follow. That is why a summary should include a summary of the purpose of the business plan, the business, and the target audience.

How long should the executive summary be?

The executive summary should be no more than five pages, with any additional material justified. It should not be more than three pages if you have one or two figures.

What is an executive summary?

It’s a summary of a book or report. The executive summary is the main highlight of the document. It’s usually the part of the report that has the most information. It’s a summary of the entire report. A summary is a condensed version of the main idea of the document. A summary is a brief statement of the contents of the document. The executive summary is the main highlight of the report.

How do you end an executive summary?

The end part of the executive summary is the part where you provide a conclusion. The conclusion part of the executive summary should summarize the main points of your executive summary. In your conclusion, you should focus on the main points you made in the executive summary. You should also provide an overview of the company and any facts you can add to support your executive summary.

How do you start a summary?

Start with the summary first. It is the most important part of the summary. It will set the tone of the summary. It will also help you to organize the rest of the summary. It is important to start with the essential part of the summary. That is the summary.

Do I need an introduction if I have an executive summary?

No! The executive summary summarizes the main points in a report or chapter. The executive summary is very important as it highlights the main points in a report or chapter. The executive summary can summarize the main points in the report or chapter same as an introduction. This summary can be made in the form of an executive summary. A summary of the main points in a report or chapter can be very useful as it highlights the main points in a report or chapter.

James Ndungu

James is a one-on-one business consultant who helps CEOs, executives, and solopreneurs build their personal and professional branding.

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