The Ultimate Guide to Manage Your Startup Capital


Managing your startup capital is essential and a concern for many business owners. Manging capital relates to operational capital, financing, and source of financing for the purpose of having liquid cash for day to day operation of the business.

Startups have different funding options like venture capital, angel investors, friends and family, and loans. Some startups have access to startup capital through the government. The best thing to do is ask around for different options and then decide on the best one for you.

This ultimate guide to managing your startup capital will leave no stone untouched, we will also cover the management of inventory, receivables, and payables. Management of inventory, receivables, and payables affects the working capital of a startup. It is essential that all new and existing business owners understand them in detail.

How do you create a budget for a startup business?

Start-up costs are the costs that have to be incurred at the beginning of an enterprise. These include the initial investments, the initial inventory, the initial payroll, etc.

We all know that you need money (or other financial resources) to start a business. However, we don’t always know what those costs are and how much of them we will need to incur. Start-up costs can include, but are not limited to:

  • Business license
  • Business name registration
  • Business permits
  • Business insurance
  • Business inventory
  • Business location
  • Business decor
  • Business signage
  • Business training
  • Business marketing
  • Business website
  • Business social media presence
  • Business SEO
  • Business name searches
  • Business search engine optimization

How do entrepreneurs raise capital?

Capital is the amount of money needed to start a business. This includes money, goods, and services. Capital is also a measure of risk. The more capital, the more risk. The amount of capital needed will depend on what kind of business you want to start and how much money you have.

Operational capital, financing, source of financing, management of current assets and liabilities, Inventory, receivables, and payables affect the liquidity of the startup. Good Management of start-up capital determines the success of the company. There are two types of liquidity that can affect your startup they, include:

  • Primary Liquidity.
  • Secondary Liquidity.

Establishing and evaluating primary and secondary liquidity is important to the overall success of the startup.

1. Primary Liquidity of a Startup.

Primary sources of liquidity Opens in a new tab.are important management concerns. They entail day-to-day sales, financing, and collecting receivables. They help day to day operation of a start-up. mainly a start-up is short in cash and any mishaps in day-to-day sales, financing and receivables can highly affect a startup.

The most common way to start startup capital is to go to mom and dad for help. However, this method has its limitations. First, it might not be easy to get a loan from your parents. Second, your parents might not have the money to help you, and even if they can, the amount they can lend might not be enough.

Primary liquidity of a start is first forecasted on the balance sheet and should be compared on a daily with the actual balance sheet and any gap in the correlation between the forecast and actual balance sheet should be evaluated and audited.

Short-time financing can be from banks, investors, and business partners. Primary liquidity is highly affected by the cash flow of the startup. Effective management of cash flow should be a top priority of business owners running a startup. Collection and payments should be made and monitored as these are sources of primary liquidity for a startup.

2. Secondary Liquidity of a Startup.

If a startup fails to sustain itself through primary sources of liquidity it results in secondary sources of liquidity. This is a sign of the deteriorating financial condition of the startup in the investor’s and the financial community’s eyes.

Secondary sources of capital for a startup include short-term and long-term liquidation of assets. A startup depends on its short-term and long-term assets and this can not be liquidated as they might affect the operation of the startup, the startup results in the renegotiation of debts. When they can’t get either they finally file for bankruptcy and reorganize the structure and day-to-day operations.

It’s important to accumulate assets for a business and manage primary sources of liquidation carefully to prevent touching secondary liquidation sources. A justification plan is designed to reduce the amount spent on debt. Once you have reduced your debt, you will be better positioned to save for future goals, such as secondary sources should be the last line of defense for a startup.

Factors that can influence your start-up capital.

Whether the startup is dealing with primary or secondary sources of liquidation, its success relies on cash inflow and outflow. Cash inflow should be more or faster than cash outflow. Factors that affect the liquidation of primary and secondary sources are called drags and pulls.

  • Drags on Liquidity.
  • Pulls on Liquidity.

Drags and pulls on liquidation are common in every industry, during the planning of a startup (Business Planning). I always recommend the use of Industry ratios to compare your financial forecast with those of companies in the same industry as yours.

Liquidity measures are used when you use industry ratios to forecast your business plan financials. This will allow you t identify earlier if your industry is affected by weak liquidation positions. Companies in affected industries usually borrow working capital against their long-accumulated assets.

1. Drags on Liquidity.

Drags in liquidity can be identified when you compare liquidity measures with those of your peers in the market. Drags on liquidity delay cash flow and increase borrowing. They are mainly a result of uncollected debts or inventory that has not been sold and is still in stock. Drags on liquidity can also be caused by economic conditions and the trends of the market.

Start-ups are highly affected by drags on liquidity, either due to poor planning or poor marketing strategies. That’s why it’s important to study your current market and use industry ratios to forecast the financial positions likely to affect your cashflows.

2. Pulls on Liquidity.

With good financial planning, business planning forecast, and capital budgeting: startups can enter the market with specific expectations and operational strategies that will allow the pull on liquidation. Pull-on liquidation refers to accelerated cash flows.

Examples of good strategies that pull on liquidations include payment of outstanding debts from creditors’ vendors. It’s important to benchmark your cashflows with your industry peers. It’s considered a good forecast when your actual forecast aligns with the industry’s normal ratios.

One of the strategies you can incorporate is using the industry ratios for receivables turnover. Credit terms similar to your peers are also a sign you can use to forecast our startup forecast. Customers can delay payment for your goods and services that’s why inventory management is important. It’s important to know industry-accepted collection periods since a tight number of days for the collection of receivables can hamper sales.

To have a good strategy that pulls on liquidity it’s important to check on your operating cycle. The operating cycle means that you are tracking the length of time it takes for the cash to get back to your business accounts after sales.

Capital management for your startup.

Proper capital management ensures your startup doesn’t run into financial risks such as liquidation or defaulting. to ensure you don’t run into these risks, it’s important to invest in quality and short maturity securities or assets that have short maturity. Business risk is a broad term that could refer to several risks a business runs. The main risk is that the business may not make money. The risk that the business may not profit is referred to as a loss.

Startups that start to build long-term assets and investments employ strategies that ensure they don’t run into credit or liquidity risks.

Let’s say you have evaluated your business is in a drag liquidation market. you must evaluate the credit terms and creditworthiness of borrowers and the ability to move your products and services.

Being too strict affects your inventory sales, being lenient can increase sales but you might run into longer payments a risk likely to pull you on liquidity. This will affect your capital, sales, and cash flow.

Factors to consider when managing startup capital.

  • Inventory management.
  • Accounts payable management.
  • Short-term funding.

1. Inventory management.

When managing startup capital, it’s a good idea to keep tabs on your inventory. When inventory is too low it results in lost sales. The lost sales are due to stockouts. Also when inventory is too high they result in carrying costs because all inventories are tied up as stocks of the company.

Selling stocks can free up your inventories giving the business cash that can be invested elsewhere. The freed cash can also pay vendors and depts, keeping tabs on inventories is a financial management strategy.

When managing your startups it’s a good idea to compare inventories with industry participants and get a good idea if you have more or fewer inventories. You will also get an idea of how fast inventories are moving compared to your peers. It’s imp[ortant to note business and marketing strategies can differ when comparing inventory movements. A firm with a high marketing budget will be able to advertise its inventories resulting in higher sales.

2. Accounts payable management.

Monitoring accounts payable is a capital management strategy for startups. Accounts payable represent working capital for businesses. If accounts payable are paid late they can affect relationships with creditors. If they are paid early the interest is used unnecessarily. late payment can result in higher interests affecting the company’s financials.

Its worth noting credits from vendors can be a source of liquidity, especially for a startup. but when the credit is higher than the company’s short-term liquidity it’s a good idea to pay when the discount period has ended.

3. Short-term funding.

A startup has access to short-term credits. If the firm is low on capital, a startup can take up the opportunity of cutting down its costs and request short-term funding.

Short-term funding depends on the creditworthiness and the startup size. Sources of short term funding for startups include:

  • Commercial paper.
  • Banks.
  • Borrowing against startup assets.
  • Factoring
  • Nonbank credit.

How do I organize my startup capital?

Start by listing all of the resources you can use as startup capital, including the money you have saved, your parent’s money, the money your job will provide, and any other sources of capital. Once you have a list of possibilities, sort them according to your priorities. As you continue to add money to your startup, you can move your priorities up on the list. You can also think about the resources you would need to use as startup capital. For example, if you have a limited budget, it will be easier to seek funding from your friends or family. 

What are the three sources of start-up capital?

The three sources of start-up capital can be categorized as either debt or equity, or both. The sources are:
(i) Debt: A loan from a banking source, usually a business bank.
(ii) Equity: A payment for shares in a company.
(iii) Both: A loan and payment for shares in a company.

What is one way to begin startup capital?

This is a difficult question to answer because there are many ways to get startup capital. One thing you can do is start a side business. If you have a lot of time, you can start a business with a website and a product. If you have a lot of energy, you can start a business with a service. If you have a lot of space, you can start a business with a warehouse. Another option is to start a business with cash. If you have lots of money, you can start a business with some of it. Another option is to do business with a friend or partner. 

What does startup capital mean?

Startup capital is the amount of money you bring to a business when you start it. Startup capital can purchase equipment, hire staff, pay for marketing, etc. In some cases, startup capital is available for business owners from the government or a bank. You may need to raise funds from a private investor or angel investor in other cases.

Why is startup capital important?

If you are starting a business, you will need to have a certain amount of capital to get the business off the ground. Startup capital is a sum of money that you can use to start your business, but it isn’t that much. This is enough to get you started until your business turns a profit. You can use this money to buy office equipment, furniture, employees, etc.

James Ndungu

James is a one-on-one business consultant who helps CEOs, executives, and solopreneurs build their personal and professional branding.

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