12 Social Media Video Ads Types You Should Know!


If you are marketing your business on the internet, you need to take advantage of the power of video; this is one of the fastest-growing marketing strategies, and many people are starting to use it in all their marketing.

People are searching for videos on Google, which means the first result they see is a social media video ad. Make sure you have a video on your social media pages that can be shared and paid for boosted rankings. The more people who see your video, the more likely they will share it and the more exposure you’ll have.

Social media video ads are videos that are specifically made for social media advertising. They are similar to other video ads, but they are designed to be shared on social media sites like YouTube, TikTok, Facebook, and Twitter. 

This article will walk you through the 13 most common social media video ad types. We’ll also give you tips on using each variety to achieve your desired results.

social media platforms to post social media video ads
social media platforms to post social media video ads

What type of Social Media Video Ads is best for your business?

You can choose from several different types of videos to produce for your social media site advertising videos. Today’s video may not work tomorrow. The different types of videos that work today might not be needed the day after tomorrow. No matter what approach you select, you have a whole menu of choices.

Understanding what types of videos are most popular, we can start to learn which types of videos help companies and their websites succeed online.

1. Repurposed Commercials

If you have a small business, you can use social media video ads to build brand awareness and drive customers to your website. The best way to use social media video ads is to repurpose them from your existing video commercials. 

It is always best to have a unique, entertaining, and quality social media video that you can share with your social media followers. When they see a different kind of video, they tend to click on it, like it, and share it with their friends; this is one of the best ways to increase your social media followers. People don’t like to see the same things, and they are bored of seeing the same commercials on social media.

Most social media viewers expect something new and original. They are looking for something that will intrigue them. It is a good idea to create a unique and entertaining video. You can take a different approach to your video content; this can be done when you create a new video or update an old video. For example, you can make a video parody of a movie or show. It doesn’t have to belong, but it should be funny and unique. If you can’t afford to make a long-form video, this is a good strategy.

2. Infomercials

Infomercials have been around for a long time. You may have seen them on TV. They still appear on TV, and many people still watch them. An infomercial is a commercial-like video that is longer than 30 seconds. It is usually over 60 seconds. However, as long as it is over 30 seconds, it is considered an infomercial. An infomercial has a solid but catchy message. 

A video that people want to watch is the key to success. A video is considered successful if it provides value to the viewer. People don’t like to watch commercials, and they ignore them. The video must be informative or entertaining.

After you hook the viewers, you lead them back to your website, where your goods or services are for sale. It’s a two-step process: Watch the video and then go to the website to learn more or buy something. If your video is interesting enough, viewers will trip to your website to close the deal.

After creating an informative social media video ad, you need to post it on your social media channels with URLs directing them to your site. That way, viewers will be able to watch and click through to your website. While your video can be displayed on YouTube, Vimeo, TikTok, and many other platforms, your goal is to get as many views from as many people as possible. The more people who watch your video, the more likely it will be shared alongside your link to your landing page.

3. Instructional Videos

An instructional video is an educational video that provides information about a particular subject easy-to-understand manner. Instructional videos are typically short (10-15 minutes) and are used to impart knowledge or illustrate a new skill. They are usually created by professionals and feature experts from different fields. They can be used to educate and also to entertain. Instructional videos are now being used to sell products to people who don’t know much more about the product than what they can find in the box.

Instructional videos can be used to guide someone on how to do something. They can be used as a form of an advertisement on social media. The videos can be used not only to educate people but also to sell products. The videos are compelling in their use. The videos can help you gain more customers.

The videos that include a call to action are compelling in many ways. People tend to find them enjoyable, and they also help create a sense of desire in the viewers. The more they are willing to buy the product, the more the company benefits.

4. Product Presentations and Demonstrations

It is not very common to find a product presentation video online, and those who do find them have a lot of videos to show with their products. But I have found a company that makes social media video ads, and they have some great videos that could be used to deliver your products. These are social media video ads meant to be used for selling, not just to showcase a product. If you do not have any products yet, you can still use these videos to promote your products.

Social media videos ads in product presentations and demos are an effective way to show your product more engagingly. People like to learn more about products, and when presented in a short video that is easy to understand, it will help you sell more.

You can even use video marketing to get customers to buy now and pay later because the cost of the product is so low. This idea is trendy online. For example, you can use the product presentation to show people how the product works. In addition, you can also show how it can help you in your daily life.

5. Business Walk-Throughs

A walk-through business video is a short video used to educate or inform potential customers about the products and services offered by a particular business. It’s a very effective marketing tool that can be used for various things, including selling products, promoting services, or advertising a website. The video can be viewed online, on YouTube, on television, or smartphone.

Business Walk-Through Videos are great videos to post on your company’s social media page. The purpose of the video is to show the customer how the company works and how the staff interacts with clients. The video can give the customer a better idea of the company and how the owner operates. 

Business walk-throughs are a growing trend in the real estate industry. A real estate Industry analysis should include what you want to achieve in your business, what you want to achieve with your business, and what you want to achieve in your life. You should also think about the challenges you face and how you will overcome them. It would be best to write down your goals and then into an easy-to-read and understand format.

They are becoming more popular as the internet has made it easy for realtors to post their houses for sale online. In this type of real estate video, the seller walks through the property with the real estate agent, giving a brief description and highlighting the house’s features. If the seller wants to have a more formal walk-through, they may also use a tripod and a microphone.

6. Customer Testimonials

Customer testimonials videos are a simple and effective way to attract potential customers. If a customer has had a positive experience with you, they will want to share it with their friends; this is a great way to promote your business and get people talking about you. When you put your customer testimonials videos on your website, social media, and other places where you can reach your target audience, you will get a lot of traffic.

Video testimonials can be great for your business. They can offer a very objective view of your business that you can use to improve your marketing. They can also be an excellent way for your customers to see what they get from working with your business. Customers often feel more comfortable working with a business if they can see it in action on video.

When consumers are becoming more and more informed, the customer testimonials videos are getting popular. Many business owners are using them to get more customers. The videos are uploaded on social media sites, and then the links are shared. The videos are also being used on the websites to attract customers. These testimonials videos are more effective than any other type of advertisement.

7. Company Introductions

Companies can use social media video ads to promote their company, products, and services. For instance, a company can introduce its new products or services to its customers through social media video ads. Company introduction on social media video ads is cost-effective and efficient to get your message out to your target audience. Social media video ads are especially beneficial for small companies that don’t have the money to invest in traditional advertising.

After viewing your social media video ads, a company introduction video with a professional script will let your potential clients know who you are and what your company is about, creating branding awareness. It will give them an insight into what your company offers and what you offer to your customers. It will help to increase your company’s popularity.

Social media video ads could include a short video welcome from the company president or CEO, a video tour of your factory, or a short video of your product line.

8. Expert presentations

Using expert presentations on your social media video ads is an excellent idea if you are a business owner trying to establish an online presence. If you are a subject matter expert in your field, this is the perfect way to ensure that you are a subject matter expert. When you have a YouTube channel, you can establish an excellent reputation in your field.

Creating a video advertisement with a webcam or a video camera is very easy. You can also use the webcam or camera of your smartphone. You can also use a video recording device as a video camera mounted on a tripod or a smartphone. There are many ways to create professional social media video ads.

In times of social media, it is essential to make social media video ads that show your expertise. You should have a website with a portfolio of your work; this is a great way to showcase your knowledge and show your work to potential clients. Your social media video should include all of the best aspects of your work, and you should be able to show off your knowledge of the industry.

9. Business Video Blogs

Business video blogs are videos that are created for the online audience. They are posted on video hosting platforms like YouTube and Vimeo in many cases. Business video blogs are meant to be used in the online world. They are usually used to introduce a company to the public, provide information about a company, or share news and events.

A vlog is like regular text-based blogs, except it’s spoken and put on video. You or someone from your company sits in front of a webcam or video camera and expounds on the day’s issues.  Vloggers are not necessarily professional video producers. They are just people who live their lives through their digital cameras. 

Video blogs are a great way to bring a human face to your company. Most people would rather watch a video of someone talking about their experiences than read a long, boring text about the same topic. It’s more effective than just posting a link to a company site, and it’s much more interesting than just giving a boring speech about what you do. Video blogs are a great way to make a personal connection with your customers and to humanize a company.

10. Executive Speeches

For those companies that love to inform their employees regularly, posting a short video on social media may be a better way. Instead of sending a memo to employees and trying to gather them at a single location, film your company executives on video and put these videos on your social media accounts. 

Social Media Video ads are a better option for social media than text or image ads. Video ads allow you to capture the attention of your viewers and hold their interest for more extended periods. They also allow your company to connect with your audience by showing them your face. As a result, you can get more engagement from your audience and reach them more successfully.

The best way to promote your company is to establish a social media channel just for your employees. If you do this, your company can receive a message from the executive on their computers. It’s more efficient than a company meeting and more personal than a memo.

11. Company Seminars and Presentations

Social media marketing videos have the potential to reach a much larger market. Social media Video ads are great for conveying a message to a much larger audience than just those who attend an in-person presentation or a seminar. Using video, even on social media websites such as Facebook and YouTube, you can disseminate company messages and presentations to many potential clients.

Companies can hold sales meetings and events through private company social media channels that employees can only view to ensure their personal lives are not exposed to the general public.

12. User or Employee Submissions

Employee video ads are an excellent way for your business to connect with current and potential customers. By creating videos for your brand, you can share information about your company, highlight your company’s culture and values, and promote your products and services. You can also use this content for marketing purposes by encouraging your existing customers to share it with their friends and family.

You might, for example, organize a contest to solicit videos from your company’s staff, pay for their participation, or post the activity as a fun exercise with the expectation that your employees will generate videos that can be used in social media advertising.

To get the most out of this exercise, you should create a contest that encourages employees to create suitable videos for social media video ads. You can give some prizes and offer cash awards for the best videos. You should also pay for the participation.

The same goes for your customers. As discussed earlier, ask them for their feedback on your company or brand. You can then open up this process to more fully produced submissions by your customers or visitors. A contest might also serve as a form of marketing for your business.

Customer centricity means that you should always focus on your customers’ needs and expectations. It means that you should always keep your customers happy. You should be ready to meet customers’ needs and fulfill their expectations. There should not be any complaints from the customers about your services.

James Ndungu

James is a one-on-one business consultant who helps CEOs, executives, and solopreneurs build their personal and professional branding.

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